Client: Starling Bank
Campaign: Feel good about money
Agency: Ekstasy | London
Year: 2019 / 2020
TV-Led Integrated Campaign, across the UK: TV, Print, OOH, Digital, Radio
My role: Concepting, Art Direction, Design for print and OOH
Challenge:
In 2019, a neobank Starling Bank, decided to have their first debut TVC campaign in the UK. Starling Bank's first-ever TV-led integrated advertising campaign was an ambitious step for the fintech startup. The neobank wanted to differentiate itself from its competitors, other neobanks, such as Monzo Mobile Bank.
Outcome and my role:
The campaign 'Feel good about money' was created with small businesses in mind, as well as positioning Starling Bank as a user-friendly and approachable bank. I was a part of this ambitious campaign, with the role of art direction and design for print and assisting with OOH, which involved visual features of the campaign. To create a unified and coherent campaign, I have used snapshots from the TV campaign that were used across print and OOH.
Results:
Increased brand awareness by 22% according to YouGov and Kanto research and kept acquiring new customers.
A national campaign with prominent TV Ad spots running during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Kitchen. This campaign was a brand launch that helped Starling Bank announce itself on the big stage.
130 assets were created across TV, Radio, OOH, Print and Online.
30' TVC
Where, when and how:
The campaign ran for 4 months (October 2019 - January 2020), across the UK.
Increased brand awareness (it was below 5% before the campaign started), kept acquiring new customers and also differentiated from competing mobile banks like Monzo.
In print, it was featured in national newspapers, including: (Metro, Daily Mail, Asian Voice, Business Traveller, The Saturday Telegraph, The Sun, The Times).
Execution:
Despite challenges that included various formats and a tight budget, the campaign debuted with 130 assets across multi channels.
